Evaluation of best price clauses in hotel booking

Author
Hunold, Matthias · Kesler, Reinhold · Laitenberger, Ulrich · Schlütter, Frank
Published 2017
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Abstract

We analyze the best price clauses (BPCs) of online travel agents (OTAs) using meta-search price data of nearly 30,000 hotels in different countries. We find that BPCs influence the pricing and availability of hotel rooms across online sales channels. In particular, the abolition of Booking.com's narrow BPC is associated with the hotels' direct channel having the strictly lowest price more often. Moreover, hotels publish their offers more often at Booking.com when it does not use the narrow BPC, and also tend to promote the direct online channel more actively.

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Details

Title
Evaluation of best price clauses in hotel booking
Author
Hunold, Matthias · Kesler, Reinhold · Laitenberger, Ulrich · Schlütter, Frank
Year
2017
Published
2017
Type
Research Paper
Language
eng
Keywords
Best Price Clauses · Evaluation · Hotel Booking · MFN · OTA · Vertical Restraints · Market Structure And Pricing · Resale Price Maintenance · Quantity Discounts · Retail And Wholesale Trade · E-Commerce
This is Version 1 of this record. We added this version on August 6, 2017. This version is based on an original data import from RePEc.