La Dirección Estratégica en la Economía Social: utilización de herramientas de análisis estratégico en las Cooperativas

Author
Joan Ramon Sanchis Palacio · Vanessa Campos Climent
Published print October 2007
Journal CIRIEC-España, revista de economía pública, social y cooperativa
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Abstract

Social Economy companies and Cooperatives need to improve their management capacity using strategic tools to increase their efficiency whilst at the same time maintaining their effectiveness. In increasingly competitive markets, these organizations must bring their social objectives into line with their business objectives. The social dimension, which is based on Cooperative Principles and takes the form of employee integration and corporate social responsibility, represents the goal to achieve through the development of their business dimension. This article proposes the need to adopt a strategic model based on the process of Strategic Management that is specifically designed for such companies, paying particular attention to characterizing certain contingent factors: small organizational size, shortage of financial resources and limitations in the professionalisation of management. The proposed model is based on concepts of strategic reflection and the three key elements of deduction, intuition and action, proposing the use of techniques such as SWOT and VRIO analyses.

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Details

Title
La Dirección Estratégica en la Economía Social: utilización de herramientas de análisis estratégico en las Cooperativas
Author
Joan Ramon Sanchis Palacio · Vanessa Campos Climent
Year
2007
Journal*
CIRIEC-España, revista de economía pública, social y cooperativa
Published print*
October 2007
Type
Research Article
Keywords*
Social Economy · Cooperatives · Strategic Management · Strategic Analysis Tools · Strategic Reflection · SWOT Analysis · VRIO Analysis

Fields edited by Q-Sensei or Q-Sensei's users are marked with an asterisk (*).
This is Version 3 of this record. Q-Sensei Corp. added this version on October 20, 2009. It is an edited version of the original data import from RePEc. View changes to the previous version or view the complete version history.